Oct 09 2008
Understanding SEO & Keywords - Part 2
In yesterday’s post we talked about SEO and keywords; what they are and how to pinpoint keywords that will help you get more traffic. Today we’re going to begin implementing some of what we learned in that post.
If you’re following along, you should have created a list of 30 high traffic keywords using the Google keyword tool I linked to yesterday. Beginning today let’s take the first keyword in your list and craft a blog post around it. For illustration purposes I will use my Frugal Living Today blog.
When researching keywords, the first one I used was economy. This was the result I found using the Google tool:

As you can see, there were quite a number of searches on Google that use the term ‘economy’ in the month of September and given the current events I know that October is going to be even higher. For that reason I am definitely going to use keywords that include the word economy in them. It isn’t as easy as just using the word though, you have to use it in the right places and in the right amount for them to be effective.
The Title
Definitely choose a keyword that you can incorporate into the title of your blog post. This is the first place search engines look for new content and if they find their keyword there, you have a better chance of improving your search engine ranking.
The First Paragraph, The Last Paragraph
Use the keyword again at some point in the first paragraph of your blog post and in the final paragraph of your post as often as possible, and if your post is long include it a time or two in the content itself.
The rule of thumb is that you don’t want your keyword to make up more than 2-5% of the content itself or search engines may see it as a deliberate attempt at spamming the database. This would result in your site not being indexed at all.
If you’d like to see how I implemented my keyword on Frugal Living Today, read today’s post called “How Today’s Business Economy Could Teach Us Frugality”
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